Briggs Equipment announced today it has been recognized by Hyster® with the prestigious 2025 Dealer of Distinction award, an honor bestowed upon a select group of dealers who exemplify the highest standards in the materials handling industry. The Dealer of Distinction program recognizes top-performing Hyster dealers across the nation who consistently drive sales leadership and service excellence.
To achieve Hyster Dealer of Distinction status, dealers must adhere to defined business practices and meet rigorous performance standards that are updated annually to align with evolving customer expectations and industry dynamics. The award underscores Briggs’s commitment to providing exceptional service, trusted expertise, and measurable value to customers across its territory.
“Each year, our Dealers of Distinction set the standard for performance excellence and continuous improvement. With deep expertise in materials handling, this elite group of dealers help customers enhance productivity and unlock smarter, more efficient operations,” said Bob Sattler, Vice President, Dealer Business Development.
“From safety, operator training, rental and innovative motive power solutions to comprehensive maintenance and fleet management, they consistently demonstrate their capabilities in helping customers achieve peak performance as their trusted partner.”
“We’re proud to be recognized as a 2025 Hyster Dealer of Distinction,” said Nick Lamarand, Vice President, Sales at Briggs Equipment. “As our customers face increasing operational pressures, we’re focused on delivering not just equipment, but scalable solutions that position them for long-term success. Recognition like this tells us we’re delivering where it matters most.”